TV

Whether it’s promoting brand, changing opinion, raising funds or providing an umbrella for a larger integrated campaign, moving image is everywhere and is essential to getting your message across on multi-channel.

Since we first founded in the 90s, we’ve amassed a team of talented producers, directors, studio, tech and editors to work with our creative departments on ads that get cut through, convey emotion and deliver response.

We now work on a diverse range of TV, from award-winning Crisis TV campaigns to emergency campaigns for Tearfund, which are turned around in days.

Timeliness and relevance are vital and as this key broadcast medium narrows, we hit specific audiences through digital TV, Sky Adsmart and more to ensure your ad is seen by passionate people most likely to support.

TV is then integrated with other digital platforms to create the build, and opportunities to respond, that make your TV campaign a major talking point.

As more niche markets emerge, you don’t even need to spend big. Some spend millions with us, but you can also target smaller spends and still get the cut through you need with audiences that matter. TV on demand means you can demand even more attention.

Some of our TV adverts

All our adverts can also be found on our You Tube channel.

Animal Health Trust Advert

In this advert for the Animal Health Trust we maximise cuteness to raise awareness of cancer in dogs. One in four dogs will get cancer in their lifetime. And for dogs over the age of 10, cancer is the biggest killer. As the only UK charity with a dedicated research programme into canine cancer, the Animal Health Trust is keen to raise awareness. And in this advert, we’re driving people to order a free guide to signs of cancer. The advert is live on TV and social channels during Crufts when the world’s eyes are on dogs, dogs, dogs. Watch a dog-themed TV show and you’re bound to see it!

Crisis at Christmas TV ad 2019

Being aired on prime-time TV right now is the 2019 ad for Crisis at Christmas. The ad tells the story of Ben, who was struggling to survive on the streets until he visited Crisis and started rebuilding his life. In the advert, Ben asks viewers to reserve a place at Crisis this Christmas and give more people like him warmth, friendship and the long term support they need to get off the streets for good.

Tearfund UK Aid Match 2019

Tearfund’s Easter appeal drew attention to the pollution within Pakistan’s slums. All gifts received by 17 May were matched, with the government increasing the match funding limit to £3m – all matched funds going to a waste recycling project in the slums.

Crisis at Christmas TV advert

Crisis wanted to give viewers an insight into what it’s like to be homeless, depicting the kinds of struggles and hostility many face from their point of view.

Tearfund Hope DRTV

The Mbuti Pygmies of Ituri Rainforest are one of the world’s most marginalised people. Viewers received a rare glimpse into their longstanding plight in the DRC with an opportunity to make a difference.

Tearfund: Changing Worlds

In remote parts of Chad hunger is an ongoing threat. We brought this to life through the story of Yasmin, demonstrating why long term support is crucial for subsistence families to thrive.

Crisis at Christmas radio advert

This is James, a Crisis at Christmas volunteer of 17 years. If anyone knows the difference reserving a place can make it’s him. This powerful ad gives a voice to the thousands of volunteers who make this amazing event happen each year.

Greenpeace Cinema advert

Following market research with cold audiences this cinema advert was developed to raise awareness and encourage enquiries about of leaving a legacy gift to Greenpeace. With voice over support from actors, Jim Carter and Imelda Staunton, the advert has a strong emotional pull whilst retaining some of the irreverence that Greenpeace is well known for.

RHS Legacy

The RHS wanted a short film which could be used to support legacy fundraising events. It needed to convey the emotion and values behind being a member of the RHS and also inspire members to consider leaving a gift in their Will.

Tearfund Christmas

Viewers were given the chance to transform lives in the Central African Republic, which has been devastated by conflict for years. The UK government matched gifts for a limited time – so the difference made could go twice as far.

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Catalyst Works Ltd
4th Floor, Seacourt Tower
West Way
Oxford
OX2 0JJ

Phone
01865 203206

Email
hello@catalystworks.co.uk

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