Flipping the creative process on its head

Introduction

For the last three years we’ve worked with Crisis to produce their autumn warm appeal – with some amazing results. Last year’s appeal generated record-breaking income for the charity.

For 2019, Crisis wanted to flip the creative process on its head. Rather than asking Catalyst to come up with concepts about being homeless, they asked three of their Members, Edward, Sanches and Ray, to help shape the appeal right from the start.

What

For the last three years we’ve worked with Crisis to produce their autumn warm appeal – with some amazing results. In fact, last year’s appeal generated record-breaking income for the charity.

For 2019, Crisis wanted to flip the creative process on its head by asking three members, Edward, Sanches and Ray, to help create an appeal.

How

Our creative team worked alongside Edward, Sanches and Ray, asking them what they wanted to tell Crisis supporters about their experiences of homelessness.

These creative sessions were different to anything we had done before. Edward, Sanches and Ray provided new perspectives on homelessness, as well as sharing their moving personal stories. This helped create a much richer picture of the hardships and challenges that many homeless people are forced to live through.

Outcome

Working together we developed a powerful autumn appeal mailing pack, bridging the gap between the beneficiary and supporter in a truly authentic way. Edward, Sanches and Ray learnt how the fundraising team put together appeals, and the appeal has already generated above target results  with income still coming in.

Some of our work

Crisis at Christmas 2018

Diabetes UK Emergency Appeal

Tearfund Legacy Campaign

Catalyst Works Ltd
4th Floor, Seacourt Tower
West Way
Oxford
OX2 0JJ

Phone
01865 203206

Email
hello@catalystworks.co.uk

Follow us on social