At Catalyst, not only do we love our TV – Game of Thrones, First Dates, Made in Chelsea – but we make good TV too.
You can see a selection below, from a Crisis at Christmas TV advert, to emergency adverts for Tearfund with a three-day turnaround.
All our adverts can also be found on our You Tube channel.
Tearfund UK Aid Match 2019
Tearfund’s Easter appeal drew attention to the pollution within Pakistan’s slums. All gifts received by 17 May were matched, with the government increasing the match funding limit to £3m – all matched funds going to a waste recycling project in the slums.
Crisis at Christmas TV advert
Crisis wanted to give viewers an insight into what it’s like to be homeless, depicting the kinds of struggles and hostility many face from their point of view.
Tearfund Hope DRTV
The Mbuti Pygmies of Ituri Rainforest are one of the world’s most marginalised people. Viewers received a rare glimpse into their longstanding plight in the DRC with an opportunity to make a difference.
Tearfund: Changing Worlds
In remote parts of Chad hunger is an ongoing threat. We brought this to life through the story of Yasmin, demonstrating why long term support is crucial for subsistence families to thrive.
Crisis at Christmas radio advert
This is James, a Crisis at Christmas volunteer of 17 years. If anyone knows the difference reserving a place can make it’s him. This powerful ad gives a voice to the thousands of volunteers who make this amazing event happen each year.
Greenpeace Cinema advert
Following market research with cold audiences this cinema advert was developed to raise awareness and encourage enquiries about of leaving a legacy gift to Greenpeace. With voice over support from actors, Jim Carter and Imelda Staunton, the advert has a strong emotional pull whilst retaining some of the irreverence that Greenpeace is well known for.
The RHS wanted a short film which could be used to support legacy fundraising events. It needed to convey the emotion and values behind being a member of the RHS and also inspire members to consider leaving a gift in their Will.
Viewers were given the chance to transform lives in the Central African Republic, which has been devastated by conflict for years. The UK government matched gifts for a limited time – so the difference made could go twice as far.
"I've been working with Catalyst on our legacy programme here at Greenpeace for over 4 years now. Catalyst have fed their experience and wisdom into our strategy, and developed effective media plans and innovative creative ideas. They offer also excellent and really useful supporter research which has helped us make our legacy marketing very donor focused. They have been a continual pleasure to work with and can be relied on to come up with exciting creative ideas."
John Hutchin, Greenpeace
"We have worked with Catalyst for several years and can thank them for helping us in some of our most successful campaigns ever. As well as supplying creative and production for our direct marketing materials, they have worked with us in refining our mailing selections and segmentation, so we are much more efficient and making considerable savings! They are always available and will do all they can to help us meet our objectives, from strategic advice and analysis to DRTV adverts and DM, they are a core component of the Tearfund team"
Jon Ackroyd, Tearfund
"Catalyst are an absolute joy to work with. A lovely group of people who always deliver. They listen to you and will do everything they can to help. Great ideas, great thinking and great fun. They never let you down, it probably explains why we have worked with them for over 20 years."
"We have worked with Catalyst for many years, they have always offered strong and supportive advice however difficult the problem or complex the situation. They provide great data planning, market insight and thinking plus brilliant creative all delivered with good grace and good humour. They are a pleasure to work with and an essential part of our team."
Sue Eddington, Combat Stress
"Catalyst are great fun to work with and full of fresh ideas. The team are really supportive; they are super responsive and quick to turn around requests. The end product of campaigns have looked really fantastic and most of them have performed well."
Grace Akintokun, Diabetes UK