Great creative comes from great planning and thinking. What consistently impresses our clients is our ability to understand the organisation, the cause and the target market. This enables us to create ideas that hit the mark and achieve cut through.

The sector can at times be a bit tired in its approach and creative can have a ‘been there, done that’ look and feel. There’s lots of copycatting. At Catalyst we pride ourselves on original thought which is appropriate to the causes for which we work – because the best ideas are the ones we haven’t had yet. Yes, we’ve won some awards. But we believe what counts most is creating campaigns that exceed their targets.

When we work with people we always create a broad range of ideas and executions, so that we know we have covered all angles. We know the best ideas come when you really stretch your thinking.