Do you really know what your target audience thinks? How often have you said I don’t think that will work for our market or we’ve tried that before and it didn’t work? With Chatalyst you get the chance to hear it direct from the people who count – consumers.

Chatalyst is Catalyst’s online research panel. It consists of panellists who take part in online surveys to give almost instant feedback on a range of questions – anything from what charitable causes are of most concern, to which creative concepts are likely to get the best response. As such, Chatalyst provides you with cost-effective, real-time market insights that enable you to:

• Test bold creative ideas
• Gain fast, accurate feedback on new creative executions
• Develop new products
• Identify new audiences and winning propositions
• Minimise your risk

Chatalyst is an incisive, cost-effective, flexible and quick way to get accurate results that inform both the big-picture strategies, and also go right down to executional detail. Not only can you quantify market opinion but you can also gain a degree of qualitative response to concepts and creative by using open free text responses. You could run just one ad hoc question, very cheaply, or a whole series of questions including visuals.

So don’t sit there in the dark, and don’t assume you know the mindset of the consumer, they have a tendency to surprise. And some surprises can be very expensive. Market insight is invaluable and with Chatalyst there is no better value for money.